LinkedIn Sales Navigator Pricing Guide [2024]: Plans and Best Value

70% of salespeople say LinkedIn is the best platform for finding customers.With LinkedIn Sales Navigator, businesses are seeing a 312% return on investment.

But many people find it hard to pick the right Sales Navigator plan and decide if it's worth the money.

So in this guide, I’ll break down LinkedIn Sales Navigator pricing plans with their features and flaws to help you pick the best plan for your business.

I’ll cover:

1. LinkedIn Sales Navigator Core pricing
2. LinkedIn Sales Navigator Advanced pricing
3. LinkedIn Sales Navigator Advanced Plus pricing
4. Is LinkedIn Sales Navigator worth the cost?
5. How to make Sales Navigator worth the cost with Lobstr.io?

But before covering pricing, let me give you a simple introduction to Sales Navigator.

What is LinkedIn Sales Navigator?

Sales Navigator is LinkedIn's premium tool for salespeople to find and connect with potential leads.

It offers advanced features to discover leads easily, stay updated on prospects, and engage with them effectively.

Key features

LinkedIn Sales Navigator helps you improve your sales efforts by focusing on the right leads.

1. 50+ advanced search to find leads faster
2. Personalized lead recommendations
3. Save up to 10k leads
4. InMail to message people outside your network
5. Integration with Salesforce and Microsoft Dynamics 365
6. Alerts on updates or changes to your saved leads
7. Visually map decision-makers and stakeholders
8. TeamLink to access your team’s 2nd and 3rd connections
9. Lead and account lists to organize prospects
10. Sales insights like buyer intent signals
11. Smart Links to track engagement

Why use LinkedIn Sales Navigator?

Sales Navigator works for both small businesses looking to generate new leads and large companies focusing on key accounts.

Here are some use cases:

1. Generate leads by precise filtering and targeting
2. Sell to key accounts by building relationships with decision-makers
3. Nurture leads by tracking job changes and engaging at the right time
4. Get warm introductions through your team's connections for better engagement
5. Find targeted prospects by using filters for specific industries, roles, or locations
6. Reach decision-makers directly by sending personalized messages
7. Monitor competitors by tracking updates from key people at rival companies

But there’s a common confusion many people have – is LinkedIn Premium and Sales Navigator same thing?

LinkedIn Premium vs Sales Navigator

Sales Navigator and LinkedIn premium are not the same tool. They’re both LinkedIn products that serve different purposes.

It helps you stand out with profile enhancements, custom buttons, and AI tools for drafting messages and improving your profile.

It’s ideal for networking, career growth, and expanding visibility.

It includes all Premium features but adds powerful sales tools like advanced search filters, CRM integration, Relationship Maps, and TeamLink to find and connect with prospects.

Here’s a short comparison between both products.

LinkedIn also offers LinkedIn Recruiter and LinkedIn Learning.

1. LinkedIn Recruiter helps recruiters find and manage top talent
2. LinkedIn Learning provides access to professional courses for career growth

Now let’s move to the main topic – how much does Sales Navigator cost?

How much does LinkedIn Sales Navigator cost?

LinkedIn Sales Navigator offers 3 pricing tiers each with its own unique features.

1. LinkedIn Sales Navigator Core pricing
2. LinkedIn Sales Navigator Advanced pricing
3. LinkedIn Sales Navigator Advanced Plus pricing

Let’s break down all LinkedIn Sales Navigator plans one by one.

LinkedIn Sales Navigator Core pricing

The Core plan is an entry-level option for individual salespeople and small teams.

It provides basic tools for lead generation, account management, and direct outreach.

It helps you improve your prospecting without adding too many complex features.

The Sales Navigator Core plan costs $99.99 per month or $79.99 per month ($959.88 per year) if you pay annually.

You’ll get a 30-day free trial to test this plan. If you need more time, LinkedIn may extend it for another 30 days.

What’s included

1. Relationship explorer to find the best leads based on relationships
2. Relationship map to view company structures and key decision-makers
3. 50+ filters to refine lead searches
4. Lead recommendations based on your activity
5. Real-time alerts on job changes and new content
6. Account prioritization to track important account activities

What’s not included

1. Can't track content engagement
2. Can’t export your team’s connections
3. No advanced admin tools for teams
4. Can’t sync with CRM tools
5. No ROI reporting
6. No data validation

Best for

The Core plan works great for individual sales professionals or small businesses (1-10 people) who need straightforward tools to find and manage leads.

It’s perfect if you want to speed up prospecting, get personalized lead suggestions, and keep track of key updates without complicated features.

This plan is a bad choice for bigger teams or companies that need features like CRM integration, detailed reporting, or team collaboration.

LinkedIn Sales Navigator Advanced pricing

The Advanced plan is a solid all access plan for growing sales teams who need more than just the basics.

It gives you additional features like AI insights, team collaboration, and reporting.

This plan is perfect to take your sales efforts to the next level without being too complicated.

The Sales Navigator Advanced costs $179.99 per month or $139.99 per month ($1679.88 per year) if paid annually.

The plan comes with a 30-day free trial, and if you need more time, LinkedIn can give you an extra 30 days.

What’s included

1. Includes all Core features
2. Account IQ for AI-generated account summaries
3. Buyer intent signals to track when prospects show interest in your company
4. Smart links to share trackable links and monitor content engagement
5. TeamLink to access 2nd and 3rd connections of team mates
6. Create lead list by uploading LinkedIn accounts as a CSV file
7. Enterprise license management to manage team access with SSO
8. Usage reporting for team activities and engagement insights
9. Dedicated support from LinkedIn

What’s not included

1. Can't sync with CRMs
2. No data validation and updates
3. No ROI reporting

Best for

The Advanced plan is good for medium-sized businesses (10-50 people). It's a perfect fit if you need detailed reporting, tracking, and collaboration tools.

If you don’t rely on a CRM, and want to focus on account-based selling, this plan offers everything you need.

The Advanced plan is not the best choice for big enterprises that rely heavily on CRMs and advanced automation.

LinkedIn Sales Navigator Advanced Plus pricing

The Advanced Plus plan is LinkedIn’s highest-tier option, tailored for enterprises. This plan allows you to sync Sales Navigator directly with your CRM.

Since it's a custom plan, the pricing is based on your requirements. But it usually starts at $1600 per year (no monthly billing available).

What’s included

1. Includes everything from the Advanced plan
2. Syncs with CRM tools like Salesforce and HubSpot
3. View LinkedIn profiles directly in your CRM
4. Data validation to automatically update outdated contact info
5. Create new leads and contacts directly in your CRM
6. Provides custom reports to track return on investment (ROI)
7. Champions list to track leads who switched job
8. Opportunities at risk alerts when key contacts leave a deal
9. Shows which leads are matched to your CRM and lets you filter them

Best for

Advanced Plus plan is perfect for businesses who use CRMs like Hubspot and SalesForce to streamline their sales process and lead management workflow.

To be honest, if you don’t rely on a CRM and don’t have a big sales team, this plan is not a good choice for you.

It’s better to stick to the Advanced plan which is not only cost effective but also offers most of the features you may need for advanced lead generation.

But what about InMail credits?

How many InMail credits do I get in each plan?

LinkedIn’s InMail functionality lets you send messages to people outside your LinkedIn connections.

It’s a handy tool for reaching out to potential clients, partners, or job candidates.

No matter what Sales Navigator plan you choose, you’ll get 50 InMail credits per month.

If the person responds within 90 days, your InMail credit is refunded. Auto replies to InMail messages also count as a response.

But is Sales Navigator worth the cost?

Is LinkedIn Sales Navigator worth the cost?

In most cases, yes—especially for B2B sales teams relying on LinkedIn prospecting.

For B2B, Sales Navigator brings crazy value with its lead targeting, prospect management, and data integration, improving your overall sales strategy.

Advanced search capabilities, real-time alerts about job moves, and lead recommendations make it much easier to find and engage with decision-makers.

For B2C on the other hand, Sales Navigator is not worth it because if LinkedIn isn't central to your sales, you don’t need it at all.

But what Sales Navigator plan is good for you?

Which Sales Navigator plan is best for me?

LinkedIn itself answers this question on the price comparison page, which honestly doesn’t clear the confusion.

The Core plan is good enough. It’s cost effective and provides necessary features for advanced lead generation from LinkedIn.

For professionals on a budget, it’s a solid option.

It gives you enough tools to get a feel for the platform and build connections without a heavy investment.

If you're an individual and your core focus is lead generation from LinkedIn, the Core plan is more than enough for you.

If you manage a sales team or multiple accounts, the Advanced plan is ideal. It hits the right balance between powerful features and practical value.

It unlocks all the key features for both cold and warm outreach.

If you’re leading a small-to-medium sales team, you can collaborate with your team using the team management tools it offers.

This way, you avoid working on the same leads and duplicating efforts.

Features like TeamLink helps you access your team's connections for better prospecting.

The buyer intent signals help you track a potential lead's journey from interacting with your page to actually showing interest in your product.

If LinkedIn is primary channel of your sales strategy and you want to collaborate with a team, this plan is best fit.

The Advanced Plus feature is all about CRM integration. If you want automation and access Sales Navigator data directly in your CRM, this plan is for you.

Honestly, I don't see a lot of value in Advanced Plus plan seeing the high cost you have to pay.

In fact, you can make Advanced plan as capable as Advanced Plus using Lobstr.io.

How to make Sales Navigator worth the cost with Lobstr.io?

Lobstr.io is a French company offering dozens of no-code scrapers and automation tools for different platforms including Sales Navigator.You can use the Sales Navigator Leads Scraper to automate Sales Navigator and collect data from it at scale.

Lobstr.io offers hell lot of features to get the most out of Sales Navigator.

1. Cloud-based, no installation required
2. Collects 25+ data attributes from each profile
3. Enriches data with valid professional emails
4. Scrapes 100 profiles per minute
5. Offers schedule feature for automated data collection
6. Export to Google Sheet or Amazon S3
7. API access to integrate it to your own applications

How much does it cost?

1. Premium plan costs you $0.1 per 1000 profiles
2. Business plan costs you $0.06 per 1000 profiles
3. Enterprise plan costs you $0.05 per 1000 profiles

But how it makes Sales Navigator value for money?

How Lobstr.io makes Sales Navigator value for money

You can collect every piece of information you need about your potential prospects.

From job title, company, education, experience, to work email and phone number.Even if the profile doesn’t have any email, Lobstr.io will enrich the data with a verified email address using its email discovery service.

The best part is — it’s all automated. All you have to do is launch the tool and do a few tweeks.

You can also schedule the scraper to collect data automatically on a given time, daily, weekly, or monthly.

You can either export data to Google Sheet and Amazon S3 or use the API to programmatically send it to your CRM tool.

With Lobstr.io and little technical knowledge, you can literally get Advanced Plus features in Advanced Plan, without paying extra.

Conclusion

That’s a wrap on LinkedIn Sales Navigator pricing guide. For a complete automation and data collection at scale, you can try Advanced plan with Lobstr.io’s Business plan.