LinkedIn Sales Navigator Pricing Guide [2024]: Plans and Best Value

Shehriar Awan●

October 10, 2024

●

13 min read

Contents

What is LinkedIn Sales Navigator?

How much does LinkedIn Sales Navigator cost?

Is LinkedIn Sales Navigator worth the cost?

How to make Sales Navigator worth the cost with Lobstr.io?

Conclusion

70% of salespeople say LinkedIn is the best platform for finding customers.

With LinkedIn Sales Navigator, businesses are seeing a 312% return on investment.

But many people find it hard to pick the right Sales Navigator plan and decide if it's worth the money.

So in this guide, I’ll break down LinkedIn Sales Navigator pricing plans with their features and flaws to help you pick the best plan for your business.

I’ll cover:

LinkedIn Sales Navigator Core pricing
LinkedIn Sales Navigator Advanced pricing
LinkedIn Sales Navigator Advanced Plus pricing
Is LinkedIn Sales Navigator worth the cost?
How to make Sales Navigator worth the cost with Lobstr.io?

Feature	Core	Advanced	Advanced Plus
Price	$99/month	$179.99/month	$1600/year
Highlighted features	Advanced search tools and lead recommendation	TeamLink and Buyer intent signal	CRM integration and Data validation
Value	Smart lead generation	All in one LinkedIn prospecting suite	Streamlined sales workflow
Major flaw	Limited tracking and reporting	No CRM integration	Too expensive
Best for	Individual use	Individuals and SMBs	Enterprises
Reporting	❌	✅	✅
Team collaboration	❌	✅	✅
CRM integration	❌	❌	✅
Date validation and updates	❌	❌	✅

But before covering pricing, let me give you a simple introduction to Sales Navigator.

What is LinkedIn Sales Navigator?

Sales Navigator is LinkedIn's premium tool for salespeople to find and connect with potential leads.

It offers advanced features to discover leads easily, stay updated on prospects, and engage with them effectively.

Key features

LinkedIn Sales Navigator helps you improve your sales efforts by focusing on the right leads.

50+ advanced search to find leads faster
Personalized lead recommendations
Save up to 10k leads
InMail to message people outside your network
Integration with Salesforce and Microsoft Dynamics 365
Alerts on updates or changes to your saved leads
Visually map decision-makers and stakeholders
TeamLink to access your team’s 2nd and 3rd connections
Lead and account lists to organize prospects
Sales insights like buyer intent signals
Smart Links to track engagement

Why use LinkedIn Sales Navigator?

Sales Navigator works for both small businesses looking to generate new leads and large companies focusing on key accounts.

Here are some use cases:

Generate leads by precise filtering and targeting
Sell to key accounts by building relationships with decision-makers
Nurture leads by tracking job changes and engaging at the right time
Get warm introductions through your team's connections for better engagement
Find targeted prospects by using filters for specific industries, roles, or locations
Reach decision-makers directly by sending personalized messages
Monitor competitors by tracking updates from key people at rival companies

But there’s a common confusion many people have – is LinkedIn Premium and Sales Navigator same thing?

LinkedIn Premium vs Sales Navigator

Sales Navigator and LinkedIn premium are not the same tool. They’re both LinkedIn products that serve different purposes.

LinkedIn Premium aka LinkedIn Business is for professionals who want to grow their network.

It helps you stand out with profile enhancements, custom buttons, and AI tools for drafting messages and improving your profile.

It’s ideal for networking, career growth, and expanding visibility.

Sales Navigator, on the other hand, is a specialized tool for sales teams.

It includes all Premium features but adds powerful sales tools like advanced search filters, CRM integration, Relationship Maps, and TeamLink to find and connect with prospects.

Here’s a short comparison between both products.

Feature	LinkedIn Premium	LinkedIn Sales Navigator
Purpose	Networking and business growth	Lead generation and sales management
Advanced search filters	❌	✅
Relationship management	❌	✅
CRM integration	❌	✅
Team collaboration	❌	✅
InMail messages	✅	✅
Profile enhancement	AI-powered tools for profile and messaging	Includes Premium features + sales tools
Best for	Professionals growing their network or business	Sales teams focusing on lead generation

LinkedIn also offers LinkedIn Recruiter and LinkedIn Learning.

LinkedIn Recruiter helps recruiters find and manage top talent
LinkedIn Learning provides access to professional courses for career growth

Now let’s move to the main topic – how much does Sales Navigator cost?

How much does LinkedIn Sales Navigator cost?

LinkedIn Sales Navigator offers 3 pricing tiers each with its own unique features.

LinkedIn Sales Navigator Core pricing
LinkedIn Sales Navigator Advanced pricing
LinkedIn Sales Navigator Advanced Plus pricing

Feature	Core	Advanced	Advanced Plus
Price	$99/month	$179.99/month	$1600/year
Highlighted features	Advanced search tools and lead recommendation	TeamLink and Buyer intent signal	CRM integration and Data validation
Value	Smart lead generation	All in one LinkedIn prospecting suite	Streamlined sales workflow
Major flaw	Limited tracking and reporting	No CRM integration	Too expensive
Best for	Individual use	Individuals and SMBs	Enterprises
Reporting	❌	✅	✅
Team collaboration	❌	✅	✅
CRM integration	❌	❌	✅
Date validation and updates	❌	❌	✅

Let’s break down all LinkedIn Sales Navigator plans one by one.

LinkedIn Sales Navigator Core pricing

The Core plan is an entry-level option for individual salespeople and small teams.

It provides basic tools for lead generation, account management, and direct outreach.

It helps you improve your prospecting without adding too many complex features.

The Sales Navigator Core plan costs $99.99 per month or $79.99 per month ($959.88 per year) if you pay annually.

You’ll get a 30-day free trial to test this plan. If you need more time, LinkedIn may extend it for another 30 days.

What’s included

Relationship explorer to find the best leads based on relationships
Relationship map to view company structures and key decision-makers
50+ filters to refine lead searches
Lead recommendations based on your activity
Real-time alerts on job changes and new content
Account prioritization to track important account activities

What’s not included

Can't track content engagement
Can’t export your team’s connections
No advanced admin tools for teams
Can’t sync with CRM tools
No ROI reporting
No data validation

Best for

The Core plan works great for individual sales professionals or small businesses (1-10 people) who need straightforward tools to find and manage leads.

It’s perfect if you want to speed up prospecting, get personalized lead suggestions, and keep track of key updates without complicated features.

This plan is a bad choice for bigger teams or companies that need features like CRM integration, detailed reporting, or team collaboration.

LinkedIn Sales Navigator Advanced pricing

The Advanced plan is a solid all access plan for growing sales teams who need more than just the basics.

It gives you additional features like AI insights, team collaboration, and reporting.

This plan is perfect to take your sales efforts to the next level without being too complicated.

The Sales Navigator Advanced costs $179.99 per month or $139.99 per month ($1679.88 per year) if paid annually.

The plan comes with a 30-day free trial, and if you need more time, LinkedIn can give you an extra 30 days.

What’s included

Includes all Core features
Account IQ for AI-generated account summaries
Buyer intent signals to track when prospects show interest in your company
Smart links to share trackable links and monitor content engagement
TeamLink to access 2nd and 3rd connections of team mates
Create lead list by uploading LinkedIn accounts as a CSV file
Enterprise license management to manage team access with SSO
Usage reporting for team activities and engagement insights
Dedicated support from LinkedIn

What’s not included

Can't sync with CRMs
No data validation and updates
No ROI reporting

Best for

The Advanced plan is good for medium-sized businesses (10-50 people). It's a perfect fit if you need detailed reporting, tracking, and collaboration tools.

If you don’t rely on a CRM, and want to focus on account-based selling, this plan offers everything you need.

The Advanced plan is not the best choice for big enterprises that rely heavily on CRMs and advanced automation.

LinkedIn Sales Navigator Advanced Plus pricing

The Advanced Plus plan is LinkedIn’s highest-tier option, tailored for enterprises. This plan allows you to sync Sales Navigator directly with your CRM.

Since it's a custom plan, the pricing is based on your requirements. But it usually starts at $1600 per year (no monthly billing available).

What’s included

Includes everything from the Advanced plan
Syncs with CRM tools like Salesforce and HubSpot
View LinkedIn profiles directly in your CRM
Data validation to automatically update outdated contact info
Create new leads and contacts directly in your CRM
Provides custom reports to track return on investment (ROI)
Champions list to track leads who switched job
Opportunities at risk alerts when key contacts leave a deal
Shows which leads are matched to your CRM and lets you filter them

Best for

Advanced Plus plan is perfect for businesses who use CRMs like Hubspot and SalesForce to streamline their sales process and lead management workflow.

To be honest, if you don’t rely on a CRM and don’t have a big sales team, this plan is not a good choice for you.

It’s better to stick to the Advanced plan which is not only cost effective but also offers most of the features you may need for advanced lead generation.

But what about InMail credits?

How many InMail credits do I get in each plan?

LinkedIn’s InMail functionality lets you send messages to people outside your LinkedIn connections.

It’s a handy tool for reaching out to potential clients, partners, or job candidates.

No matter what Sales Navigator plan you choose, you’ll get 50 InMail credits per month.

If the person responds within 90 days, your InMail credit is refunded. Auto replies to InMail messages also count as a response.

But is Sales Navigator worth the cost?

Is LinkedIn Sales Navigator worth the cost?

In most cases, yes—especially for B2B sales teams relying on LinkedIn prospecting.

For B2B, Sales Navigator brings crazy value with its lead targeting, prospect management, and data integration, improving your overall sales strategy.

Advanced search capabilities, real-time alerts about job moves, and lead recommendations make it much easier to find and engage with decision-makers.

For B2C on the other hand, Sales Navigator is not worth it because if LinkedIn isn't central to your sales, you don’t need it at all.

But what Sales Navigator plan is good for you?

Which Sales Navigator plan is best for me?

LinkedIn itself answers this question on the price comparison page, which honestly doesn’t clear the confusion.

The Core plan is good enough. It’s cost effective and provides necessary features for advanced lead generation from LinkedIn.

For professionals on a budget, it’s a solid option.

It gives you enough tools to get a feel for the platform and build connections without a heavy investment.

If you're an individual and your core focus is lead generation from LinkedIn, the Core plan is more than enough for you.

For example, I'm a freelancer, and I need to find new clients. I can use the Core Plan to search for CTOs or CEOs at small companies and send them a direct message through InMail.

It's perfect for individuals handling their own lead generation. You get all the tools to find and reach out to leads without paying for extra features you won’t need.

If you manage a sales team or multiple accounts, the Advanced plan is ideal. It hits the right balance between powerful features and practical value.

It unlocks all the key features for both cold and warm outreach.

If you’re leading a small-to-medium sales team, you can collaborate with your team using the team management tools it offers.

This way, you avoid working on the same leads and duplicating efforts.

Features like TeamLink helps you access your team's connections for better prospecting.

The buyer intent signals help you track a potential lead's journey from interacting with your page to actually showing interest in your product.

If LinkedIn is primary channel of your sales strategy and you want to collaborate with a team, this plan is best fit.

For example, I manage a startup's small sales team of three people. The Advanced plan is perfect for my team.

We can share leads, notes, and strategies with each other to avoid accidentally targeting the same people.

I can use this plan to track what everyone is doing and see their progress.

The Advanced Plus feature is all about CRM integration. If you want automation and access Sales Navigator data directly in your CRM, this plan is for you.

For example, I'm part of a big sales team at a global company that uses a CRM system.

With the Advanced Plus plan, I can integrate Sales Navigator with the CRM to automatically sync leads, saving me from manually entering data.

Honestly, I don't see a lot of value in Advanced Plus plan seeing the high cost you have to pay.

In fact, you can make Advanced plan as capable as Advanced Plus using Lobstr.io.

How to make Sales Navigator worth the cost with Lobstr.io?

Lobstr.io is a French company offering dozens of no-code scrapers and automation tools for different platforms including Sales Navigator.

You can use the Sales Navigator Leads Scraper to automate Sales Navigator and collect data from it at scale.

Scrape Leads From Sales Navigator At Scale

Lobstr.io offers hell lot of features to get the most out of Sales Navigator.

Cloud-based, no installation required
Collects 25+ data attributes from each profile
Enriches data with valid professional emails
Scrapes 100 profiles per minute
Offers schedule feature for automated data collection
Export to Google Sheet or Amazon S3
API access to integrate it to your own applications

How much does it cost?

Premium plan costs you $0.1 per 1000 profiles
Business plan costs you $0.06 per 1000 profiles
Enterprise plan costs you $0.05 per 1000 profiles

But how it makes Sales Navigator value for money?

How Lobstr.io makes Sales Navigator value for money

You can collect every piece of information you need about your potential prospects.

From job title, company, education, experience, to work email and phone number.

Scrape Leads From Sales Navigator At Scale

Even if the profile doesn’t have any email, Lobstr.io will enrich the data with a verified email address using its email discovery service.

The best part is — it’s all automated. All you have to do is launch the tool and do a few tweeks.

For a step by step tutorial, read this detailed article on How to scrape Linkedin Sales Navigator in 3 Easy Steps (Free Edition).

You can also schedule the scraper to collect data automatically on a given time, daily, weekly, or monthly.

You can either export data to Google Sheet and Amazon S3 or use the API to programmatically send it to your CRM tool.

With Lobstr.io and little technical knowledge, you can literally get Advanced Plus features in Advanced Plan, without paying extra.

Conclusion

That’s a wrap on LinkedIn Sales Navigator pricing guide. For a complete automation and data collection at scale, you can try Advanced plan with Lobstr.io’s Business plan.